Rica Ruiz
KW Peninsula Estates

Client Reviews …


"Rica is very protective towards her clients ... we bought the house lower than asking price!!!"

We needed Rica to help us buy our first home in June 2012. At first we were looking at condos/townhouses and then Rica showed us some nice single family homes. Needless to say she pointed us in the right direction, arranged an awesome home inspector who gave us the good the bad. The transparency made it a great experience. Rica also arranged an excellent mortgage arrangement for us, only for her arrangement we could raise our budget a bit more and was able to put offer for pricey nice single family. Once you are purchasing home its one time and a good mortgage support can make a huge difference.

Also In the process once we liked a home proceeded and within contingency we walk away. Again she managed the whole situation in a nice, decent , matured way . She is very protective towards her clients. For the final purchased home she did a great negotiation even in this market. We bought the house in lower than asking price!!!

The most amazing part was that from the moment we saw our house to the moment we closed and had the keys was exactly 28 days. There were no hiccups and Rica kept us looped into all of what was going on via email.

~Sandeep & Debjani


" ... we got an AMAZING deal thanks to Rica and her diligence!"

I was referred to Rica Ruiz by a co-worker about two years ago and thank goodness for her!! 

My husband and I had worked with several Realtor's but they were not working out for various reasons (our price point was too low for them, they only serviced one area and we wanted to look at homes all around the Bay area, they had low to no energy or motivation etc..). We are first time home buyers so we had a lot of questions and wanted to look at a lot of homes, most Realtor's tired of us quickly - but not Rica! We looked at what felt like hundreds of homes from San Mateo to the East Bay for many months. Two years later we have closed on our new condo and got an AMAZING deal thanks to Rica and her diligence! It was a short sale and had some ups and downs but Rica got us through it (and our many questions along the way). 

I really appreciated the fact that she always available (I wonder if she ever sleeps?!) by text, phone, or email. She has a "go get em" attitude which is needed to find a home in this competitive area. Even after closing she still checks in to see how we are doing which adds that extra personal touch.

Finding a hardworking, patient and honest Realtor is so difficult (and often times depressing) and I am so thankful we found Rica! You can do no wrong by finding her too! She will find you your dream home!

~Ezra & Anjali


"She paid great attention to detail ..."

Selling our home was a seamless, timely and well-executed process with Rica as our listing agent. We first made contact with her on February 12, 2013, got our first offer on our home on March 13, 2013 and closed escrow on April 11, 2013. Rica began the process with prompt phone calls and in person meetings with us. She paid great attention to detail and explained the options we had as sellers. We greatly appreciated the time she took to explain each of our options and the respective process that would follow. Rica helped us to keep realistic expectations. Ultimately we felt comfortable with selling our home because of the level of explanation Rica offered and supplied. Rica was very calm, informative, mindful, sensitive, aggressive, knowledgeable, diligent and genuine. She stayed on top of tasks and things that we as sellers needed to complete at a comfortable level of pushing/urging while being mindful of what our daily lives entailed. Rica gave us accurate and correct information and never cut corners. She always asked and made sure we knew what next steps were and followed up with phone calls and/or emails. Rica provided us with timely information throughout the process we felt informed and very comfortable with the decisions we had to make. In addition to all of her knowledge and professionalism, she provided great contacts for the entire selling process with professionals like notaries, a title company and inspectors to name a few. Based on our overall experience with Rica we decided to hire her on as our agent to purchase our new home! If we (or anyone we know) ever need real estate help, Rica Ruiz will be the first person we contact. Rica is not just another Realtor; she is the family friend you can trust!

~Luis & Leyla


"She is very knowledgeable about the buying process and is very quick about getting in touch with you."

Rica helped me get a house recently and it was during a particularly difficult period to be a buyer. Recent home sales were going up 15% over asking in some cases. She found a previously overlooked house and did some behind the scenes intel and very deftly navigated a strategic asking price. Some issues with inspections also come up at one point and she did a great job working with the owners and listing agent to smooth out what could have been some deal breaker issues. I am very happy with the purchase and all the hard work Rica did to make the deal go forward. She is very knowledgeable about the buying process and is very quick about getting in touch with you. If I have future real estate moves to make in the area I would not hesitate to use her again.



"Rica was a real pleasure to work with ... very knowledgeable about the area ... helped me avoid/address challenges."

Rica was a real pleasure to work with, in looking for, and purchasing a home! She is very knowledgeable about the area, as well as being patient and continually looking to understand what I wanted. She was a tremendous help navigating the purchase of a bank-owned property, which was not an easy task! She has a great network of people whose services have been invaluable. Additionally, her knowledge and experience helped me avoid/address challenges. Thank you, Rica, for all your help. You're terrific and I'll recommend you to anyone I know looking to purchase a home! 



"Rica is professional and personable ..."

A friend of a friend recommended Rica as a real estate professional. I needed some advice and assistance in determining what to do with our condo. Rica was not only professional, but very personable and easy to talk to. She was very patient with me and my decision process and helped explain and research my options. She also was very good about returning phone calls and following through on things. I really appreciated her expertise and help and would recommend her to anyone needing help with their property. I also look forward to contacting her again in the future with any other real estate issues.


"... professional and courteous"

I really appreciate the advice that Rica Ruiz gave me when attempting to purchase a lot. She warned me of certain pitfalls on the land. She also walked me through the whole process, which I appreciated, being a first home buyer. She was professional and courteous and I would highly recommend her services.



"Rica takes care of all the details before you ask. She's very dedicated to her job ... always looking out for our best interests."

Rica is the person you want to go to when it comes to buying a house or other real estate needs. She's very professional, effective, responsive, communicative, proactive, and takes care of all the details before you ask.

She's very dedicated to her job. We found our dream house at a very short notice to her while she's starting her vacation at Hawaii, she pretty much put together the deal and the bidding process remotely from Hawaii while on vacation. We felt very fortunate to have her represent us as she's always working for our best interests. We really appreciate her dedication to help us getting our dream house in such short period of time without any hiccups.

It was really a pleasant experience to work with Rica and we believe we'll always rely on her for all our upcoming real estate needs. And obviously we highly recommend her to anyone looking for real estate helps!

~Wayne & Vivien


"She has a goal - our goal. She's proactive, responsive, honest and on top of it."

My husband and I have been looking for a home with another agent for several months. Our goal is to move to a bigger place by the time our son is 6 months. We lost all hope and confidence after 15-20 offers rejected. Our son is about 5 months when we decided to give up. We contacted Rica, and she rebuilt our confidence. The First house we saw in our preferred location was perfect for us. It was the first offer we submitted and who would have thought it would be our last. We are closing escrow June 31st. Our son will be 6 months on July 5th. She did it. She has a goal- our goal. She's proactive, responsive, honest, and on top of it. You just need someone who will get the job done.

~Berry & Julia


"Rica is a reliable, responsive, smart and personable real estate professional."

We did a great deal of research in the process of finding Rica Ruiz; what drove us to her was prior reviews stating how personable and efficient she was. My husband and I were first time home buyers and wanted to ensure we could trust our first investment to someone who was business savvy but also had that personal touch to make us feel comfortable and in good hands.

In our research work we had reached out to other realtors to see how fast or responsive they were; we received one response two days later from a relator who was referring us to someone else; but it was Rica who replied the next day with a friendly and welcoming voice. Our price point was a challenge considering our location, but regardless Rica took us on as though we were buying a million dollar home.

Throughout the process, Rica kept us abreast of properties we could consider, she helped us reach out to possible sellers and responded to our every email and voicemail within the hour or at least the same day. The market for us was not only limited due to our price range but also because we have a large dog. The inventory for condos that accepted large pets was extremely restricted; therefore had our work cut out and the work for Rica to make happen almost the impossible. As we began to bid on properties and go through the frustration of getting outbid by cash buyers, Rica decided to proactively reach out to one of the condominiums we liked and sent letters to over 100+ owners hoping to entice a seller to consider us. Although we did not get immediate responses, we did get sight of what became the property we bought shortly after. Rica's efforts to go the extra mile to find sellers for us was very laborious but showed her tenacity to do wherever we needed to make things happen. Happily we ended up buying a condo in a location we loved and are very satisfied with our overall buying experience. We will happily recommend Rica for anyone who is looking for a reliable, responsive, smart and personable real estate professional. Also note, Rica will present when possible offers in person to the sellers; this is a practice that most realtors do not follow anymore, as this requires more work and preparation. Rica will do what she needs to put the best face forward and represent the buyers or sellers to her best ability, you can count on that! Thank you Rica!

~Vladimir & Johana


"She's not only professional but she cares too."

Everything that Rica stated is what she really is and much more. She helped me a lot as an agent, guided, assisted, and walked me through the house buying process. She responds quickly and makes sure she does her due diligence if you have questions about the property or the process itself. Also, a very patient person, always greeting you with a smile. She's not only professional, but she cares too. I was on a tight time frame to buy a house and the listing agent for the house I wanted wasn't giving us a callback and Rica rushed to their office to set an appointment. That's only one of what she did to prioritize me.

Thanks for your wonderful service Rica! I'm overjoyed I met you. I will surely have my friends and client base referred to you and I am certain they'll trust you as much as I do!

~Pam L.


"Rica is an extraordinary agent. Her attention to detail, service and willingness to go the extra mile made this experience my best to date."

During my lifetime I have bought and sold about 8 homes. Most of the time I have used real-estate agents and most of the time I have felt under served and overcharged. It was as if I was paying thousands of dollars to someone to present and offer and sign a contract. Rica, proved to be much more and is an extraordinary agent. Her attention to detail, service, and willingness to go the extra mile made this experience my best to date. I can honestly say it was worth having her steward this transaction and her service was worth the money. I would highly recommend her as an agent and as for me and my household we will use her for our next purchase.

~Chris S.


"Rica is a one of a kind Realtor." 

Ms. Rica Ruiz is one of a kind Realtor. When I was searching for a house, Rica helped me a lot, more than I can say. Actually, I live in the East coast and was interested in buying a house in the West coast, which one can imagine how difficult it could be. In addition, the house that I was interested was beyond her service area, but Rica managed to find out the local conditions and handled in a very professional way. Basically, we had to work through the cyber space, i.e. emails, telephone, Scans, Fax, FEDEX, Wire transfers, etc... She also went out of her way in taking more pictures of the house for me to understand the house inside out from across the miles. Rica was my eyes and helped me through the entire process. The bottom line is that I am very glad that I bought this house without even physically seeing it and the result was outstanding!

~Aye-Mi & Hla Phoo


"Rica is the utmost professional, for being supportive & diligent but most of all, optimistic ..." 

I can't say enough about Rica Ruiz for ALL the hard work she put into buying my short sale property. Rica is the utmost professional, for being supportive & diligent; but most of all, optimistic through all the hurdles we faced. THANK YOU for being the greatest Realtor thru this daunting short sale process - I couldn't have done it without you!!!!

~Anita S.


"Rica is a great communicator ... knows the best way to advertise & market your home ..."

Rica is a hard working professional. She is well informed of the current market conditions and knows what buyers are looking for as well as what sellers need to do to sell their homes to its fullest potential. She knows the best way to advertise and market your home so that it receives the most exposure. She is a great communicator in that each week she provides you with an update of her progress. She also has allot of contacts in regards to pre-approval of mortgages and escrow companies in handling the paperwork. I would highly recommend Rica for your Realtor in helping you navigate the process successfully.

~Charles R.


"Rica was so knowledgeable ... went the extra mile" 

Rica was so knowledgeable, patient and thorough during our entire transaction. She made buying our home a positive experience and went the extra mile. She even helped weeks after escrow had closed.

~Daniel & Hilary


"Rica has been knowledgeable and approachable ... tremendously patient." 

My husband and I are first time home buyers with a limited budget for the bay area. That being the case, we have had to cast a WIDE net to find properties within our price range. Rica has not missed a beat. She's always ready to do a walk through and show us a home, even when our entire family wants to come along, too. She has been knowledgeable and approachable for people who are new to home buying and has tremendous patience with us as we figure out what we want. We feel lucky to have found her and are confident we'll find the right home.

~Jessica A.


"Rica is a caring and dedicated professional." 

Being first time home buyer I had many questions and she took the time to answer all of them and taught me a lot about the entire process. Rica is a caring and dedicated professional, I could not have asked for a better experience and have recommended her to friends and family and will continue to do so in the future.

~Manuel E.


"Rica moved heaven and earth to make it happen." 

As first time buyers, we were overwhelmed with all that is involved in the purchase of a home.  Rica was the perfect companion throughout the process.  She was careful to explain everything we needed to know and didn't wait for us to ask questions.  When we moved our search from San Francisco and the Peninsula to the East Bay, she didn't miss a beat and if she needed more local information she found it through her colleagues.

When we had given up hope that the home we wanted (a short sale) would be ours, she encouraged us it wasn't over yet and if it came available it, we would be ready.  And we were.  
We got the message that we could buy the home but only if we closed in 2 weeks!  Rica moved heaven and earth to make it happen.  She was practically a member of our family throughout the process.  
I have since recommended Rica to friends and would go back to her again myself.  You’re in good hands with her.

~Gerson A.


"Rica truly cares about her clients and is dedicated in locating the best fit for your family."

Rica is a dynamic real estate professional. Her patience, tenacity and customer service are fantastic. I have purchased four homes throughout the years and Rica is by far my highest ranking agent from a buyer and seller's perspective. Rica truly cares about her clients and is dedicated in locating the best fit for your family. Thank you Rica!!!

~Sharon S.